Over the past weeks, we examined the Search Engine Advertising (SEA) campaigns of 10 Dutch Universities of applied sciences. While we had no access to their campaign dashboards, we used…
A while ago, we published our “How ready are you for international student recruitment” calculator, which allows University marketers to assess how well they do in Strategy, Data, Attraction and follow-up.…
A while ago, we published our “How ready are you for international student recruitment” calculator, which allows University marketers to assess how well they do in Strategy, Data, Attraction and…
I love educational marketing for its long term focus. We are not just looking to “sell courses” – we’re looking for a fit. But at times, it’s important to move…
