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Categorie Archieven: Digital Marketing

apr182018

Search Engine Advertising mistakes that the top 5% University marketers avoid

Digital Marketing

Over the past weeks, we examined the Search Engine Advertising (SEA) campaigns of 10 Dutch Universities of applied sciences. While we had no access to their campaign dashboards, we used…

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apr182018

Build trust through repetition: show your best content to prospective students who visited your website

Digital Marketing

A while ago, we published our “How ready are you for international student recruitment” calculator, which allows University marketers to assess how well they do in Strategy, Data, Attraction and follow-up.…

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apr182018

68% of Universities is not making data-driven​ marketing decisions. How to get started?

Digital Marketing

A while ago, we published our “How ready are you for international student recruitment” calculator, which allows University marketers to assess how well they do in Strategy, Data, Attraction and…

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apr202017
01

Education fair + planning = amazing marketing power

Digital Marketing

This is the story of how I got the chance to speak at an education fair as a subject matter expert in language learning and got maximum mileage out of…

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mrt22017

AdWords is a beast. Powerful, but if you don’t tame it, it will eat you.

Digital Marketing

“Competing colleges are advertising on Google, so we should, too.” is not a good motivation to start an AdWords campaign. We’ve observed colleges spending thousands of dollars on Search Engine…

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jan242017
school01

Is “fear of unqualified leads” holding back your school website?

Digital Marketing

If Universities optimised their website for generating e-mail enquiries and list opt-ins, most could easily multiply their results by 400%. But while marketing teams rejoice when they generate a ton…

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jan242017

Marketing your courses is all about helping people to choose

Digital Marketing

Choosing a degree and college is a complex, high involvement decision. The most effective marketing approach is to help people choose. Let them experience what it will really be like.…

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jan242017
marketing01

Why is marketing courses so different from marketing anything else?

Digital Marketing

Whether you are trying to recruit students for a 3-year degree programme or a short cooking workshop, marketing courses are very different from marketing any other product. Here are a…

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jan232017

Top Budget wasters in University Marketing

Digital Marketing

Budget waster #1: Not running search campaigns continuously Even if you don’t have an open day coming up directly, you’ll want your name to come up, and be able to…

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