Generatieve AI ìs een hot item. Het kan dienen als een krachtige tool voor bedrijven, marketeers, onderzoekers en datawetenschappers. In een eerdere blog bespraken we al 17 AI tools die…
GREAT reviews rarely happen spontaneously. You need to ask for them. Here is how to get them.
I love educational marketing for its long term focus. We are not just looking to “sell courses” – we’re looking for a fit. But at times, it’s important to move…
By using search engine optimisation (SEO) strategically, English Express managed to get its online recruitment effort up quickly. Within the first year of existence, they managed to rank 2nd for…
Prospective students spend considerable effort researching their options. Have Higher Education marketing approaches evolved to keep pace with their target audience? How it used to be. People have been marketing…
Digital campaigns are often defined purely in numbers terms. It’s common to believe that better ROI can be achieved by just using certain types of technologies and managing the numbers…
While the wheels of the student recruitment campaigns are turning, the number of e-mail addresses collected is often disappointing. Below, I’m sharing four reasons that often at the root of…
