If Universities optimised their website for generating e-mail enquiries and list opt-ins, most could easily multiply their results by 400%.
But while marketing teams rejoice when they generate a ton of enquiries from interested prospective students, sales and enrollment officers tend to hate them for that.
In our guest post on ICEF Monitor, we cover this common challenge in depth and share approaches that help both marketing and recruitment to deliver better results:
https://monitor.icef.com/2017/03/fear-unqualified-leads-holding-back-school-website/
